https://jonathanspaul.com Portfolio & Case Studies Sun, 18 Jul 2021 11:47:26 +0000 https://jonathanspaul.com en https://jonathanspaul.com/Home-1 Tue, 29 Dec 2020 22:34:20 +0000 Portfolio & Case Studies https://jonathanspaul.com/Home-1 &nbsp; &nbsp;&nbsp; <img width="3000" height="1400" width_o="3000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/e8dde66dfd0c9b622b5f22f7f708663dc1bd295fd1a974e79e32ae3366d02dd3/creators_3000x1400.png" data-mid="115427014" border="0" src="https://freight.cargo.site/w/1000/i/e8dde66dfd0c9b622b5f22f7f708663dc1bd295fd1a974e79e32ae3366d02dd3/creators_3000x1400.png" /> <img width="4480" height="2090" width_o="4480" height_o="2090" data-src="https://freight.cargo.site/t/original/i/eabb0f6be7d9380d9285b4eed093f09c486c07177dbfd5a0d30fc8f8b8c1add4/Yoga_1500x700.png" data-mid="114079458" border="0" src="https://freight.cargo.site/w/1000/i/eabb0f6be7d9380d9285b4eed093f09c486c07177dbfd5a0d30fc8f8b8c1add4/Yoga_1500x700.png" /> <img width="1500" height="700" width_o="1500" height_o="700" data-src="https://freight.cargo.site/t/original/i/cb3b003b10dc78ef730d27ce9829aec63abc939abfaf76f48e7c595b55a3766f/audience_development.png" data-mid="94627139" border="0" src="https://freight.cargo.site/w/1000/i/cb3b003b10dc78ef730d27ce9829aec63abc939abfaf76f48e7c595b55a3766f/audience_development.png" /> <img width="1500" height="700" width_o="1500" height_o="700" data-src="https://freight.cargo.site/t/original/i/5e2386d42d364db73d2c9bc87d5dc8942d73204178a3c0af8428d992dbdf0821/brand_building.png" data-mid="94627126" border="0" src="https://freight.cargo.site/w/1000/i/5e2386d42d364db73d2c9bc87d5dc8942d73204178a3c0af8428d992dbdf0821/brand_building.png" /> <img width="3000" height="1399" width_o="3000" height_o="1399" data-src="https://freight.cargo.site/t/original/i/d3d15a86e24a9b0d9a189c4ac03ad62028f3c78adc345496c6632111202bfcaf/editorial_1500x700-2.png" data-mid="114106311" border="0" src="https://freight.cargo.site/w/1000/i/d3d15a86e24a9b0d9a189c4ac03ad62028f3c78adc345496c6632111202bfcaf/editorial_1500x700-2.png" /> all work ︎︎︎ https://jonathanspaul.com/Crafting-a-progressive-brand-voice-and-editorial-approach Tue, 29 Dec 2020 22:34:24 +0000 Portfolio & Case Studies https://jonathanspaul.com/Crafting-a-progressive-brand-voice-and-editorial-approach Wilder Brand Building Crafting a progressive brand voice and editorial approach. <img width="3446" height="1600" width_o="3446" height_o="1600" data-src="https://freight.cargo.site/t/original/i/0a2ecc8340f5375d09a46b6a8c791fe381aa75e161399c2639cf5a09b57766be/email_mock_p1-wide.png" data-mid="93399115" border="0" src="https://freight.cargo.site/w/1000/i/0a2ecc8340f5375d09a46b6a8c791fe381aa75e161399c2639cf5a09b57766be/email_mock_p1-wide.png" /> <img width="3446" height="1600" width_o="3446" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e3b1d38c740b30f1fb7a70d8836774eff2cf1e853ed75b05874b3f76a8fe5b36/email_mock_p2-wide.png" data-mid="93399117" border="0" src="https://freight.cargo.site/w/1000/i/e3b1d38c740b30f1fb7a70d8836774eff2cf1e853ed75b05874b3f76a8fe5b36/email_mock_p2-wide.png" /> <img width="3446" height="1600" width_o="3446" height_o="1600" data-src="https://freight.cargo.site/t/original/i/1321252b2d219d5282d70c8eb8eab80ca853d0ef1c829d0496ffcb38dd2d877c/email_mock_p3-wide.png" data-mid="93399116" border="0" src="https://freight.cargo.site/w/1000/i/1321252b2d219d5282d70c8eb8eab80ca853d0ef1c829d0496ffcb38dd2d877c/email_mock_p3-wide.png" /> ChallengeResonate with consumers as a new brand to the footwear space InsightGen-X women engaged in sustainabilty and slow-fashion felt limited by footwear options and embraced independent labels InnovationAuthentic, autobiographical editorial approach using first-person voice: “x Roberta” ResultHighly loyal customers, engaged brand community, super-low return rateNewslettersThe timeless canvas sneakers I swear by: a little love letter to my beloved, versatile Tretons Getting inspired by Erica Martin: recharging creativity with the ceramics designer behind LA's Playa Ceramics July diary: cotton sweaters, lobster rolls and an amazing eggplant parm! <img width="1024" height="1820" width_o="1024" height_o="1820" data-src="https://freight.cargo.site/t/original/i/81470649b8712346b2b44ffa050cf686742b44b126e8ab4ed763c5e6b554a7a4/7ADFBAD5-E179-4701-A4EA-417A41349B1B.JPG" data-mid="93399103" border="0" src="https://freight.cargo.site/w/1000/i/81470649b8712346b2b44ffa050cf686742b44b126e8ab4ed763c5e6b554a7a4/7ADFBAD5-E179-4701-A4EA-417A41349B1B.JPG" /> <img width="1024" height="1820" width_o="1024" height_o="1820" data-src="https://freight.cargo.site/t/original/i/3e67b41aa4f3fcb2be2859359fdf335ce5a15a098390286372d5276f06eccba6/BF46FDC0-0426-41AD-95C9-B2489521BEB7.JPG" data-mid="93399102" border="0" src="https://freight.cargo.site/w/1000/i/3e67b41aa4f3fcb2be2859359fdf335ce5a15a098390286372d5276f06eccba6/BF46FDC0-0426-41AD-95C9-B2489521BEB7.JPG" /> <img width="1024" height="1820" width_o="1024" height_o="1820" data-src="https://freight.cargo.site/t/original/i/8c47a946de338fb0e0f19f1fb145519c2a1cca757d87e429eb1726320f3a364c/2AB939DC-228E-430D-845E-C075828F1861.JPG" data-mid="93399101" border="0" src="https://freight.cargo.site/w/1000/i/8c47a946de338fb0e0f19f1fb145519c2a1cca757d87e429eb1726320f3a364c/2AB939DC-228E-430D-845E-C075828F1861.JPG" /> <img width="1024" height="1820" width_o="1024" height_o="1820" data-src="https://freight.cargo.site/t/original/i/832770da7e8f6f9221884ec964f6ae8bada65fa99d33efeb56ca51f424cb7461/905BDDCF-E0AE-4487-9ABA-999AEABE3D8E.JPG" data-mid="93399114" border="0" src="https://freight.cargo.site/w/1000/i/832770da7e8f6f9221884ec964f6ae8bada65fa99d33efeb56ca51f424cb7461/905BDDCF-E0AE-4487-9ABA-999AEABE3D8E.JPG" /> <img width="1000" height="1777" width_o="1000" height_o="1777" data-src="https://freight.cargo.site/t/original/i/20234790524fd44e54deec7513969f0be860a358d9086a29082f0e1efd557439/194B0250-7BE6-4646-BFB3-8495E74888CE.JPG" data-mid="93399112" border="0" src="https://freight.cargo.site/w/1000/i/20234790524fd44e54deec7513969f0be860a358d9086a29082f0e1efd557439/194B0250-7BE6-4646-BFB3-8495E74888CE.JPG" /> <img width="828" height="1470" width_o="828" height_o="1470" data-src="https://freight.cargo.site/t/original/i/7d1d14dd291a1e9609414829c35f9b614c76fd39633bb1894b9596f212b0aa21/A46D23A7-37B4-4632-9AB4-CC054A9B7CC0.JPG" data-mid="93399111" border="0" src="https://freight.cargo.site/w/828/i/7d1d14dd291a1e9609414829c35f9b614c76fd39633bb1894b9596f212b0aa21/A46D23A7-37B4-4632-9AB4-CC054A9B7CC0.JPG" /> <img width="1024" height="1820" width_o="1024" height_o="1820" data-src="https://freight.cargo.site/t/original/i/b3839bc5e8c94a4024160087479b9cb1ddf7dcff3dca5c7197abd4f1a4acdd36/90090829-8355-48CA-813F-135AA8D58353.JPG" data-mid="93399110" border="0" src="https://freight.cargo.site/w/1000/i/b3839bc5e8c94a4024160087479b9cb1ddf7dcff3dca5c7197abd4f1a4acdd36/90090829-8355-48CA-813F-135AA8D58353.JPG" /> <img width="1024" height="1820" width_o="1024" height_o="1820" data-src="https://freight.cargo.site/t/original/i/629bd4578717a99ddaaafb9ac5774c805a59c09e7359e18c4617d35d656f66d3/A4BF0B5C-493D-4CEB-98A7-9FA87AC448EE.JPG" data-mid="93399109" border="0" src="https://freight.cargo.site/w/1000/i/629bd4578717a99ddaaafb9ac5774c805a59c09e7359e18c4617d35d656f66d3/A4BF0B5C-493D-4CEB-98A7-9FA87AC448EE.JPG" /> <img width="1024" height="1820" width_o="1024" height_o="1820" data-src="https://freight.cargo.site/t/original/i/2ab327db40364e1417659c7fa2978945e57fbedc65f461261491a818549fe4d3/B86C981B-8105-4A03-BD9A-79DFBE725339.JPG" data-mid="93399108" border="0" src="https://freight.cargo.site/w/1000/i/2ab327db40364e1417659c7fa2978945e57fbedc65f461261491a818549fe4d3/B86C981B-8105-4A03-BD9A-79DFBE725339.JPG" /> Up Next ... https://jonathanspaul.com/Strategizing-the-customer-experience-for-a-new-women-s-footwear-brand Tue, 29 Dec 2020 22:34:23 +0000 Portfolio & Case Studies https://jonathanspaul.com/Strategizing-the-customer-experience-for-a-new-women-s-footwear-brand Wilder Brand Building Strategizing the customer experience for a new women’s footwear brand committed to slow fashion.&nbsp; ChallengeCreate cost-effective packaging and brand collateral that conveys upscale, sustainable brand positioning InsightCustomer values sustainabilty over conventional shoe box, dust bag or branded tote &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; InnovationMerging ship box and shoe box to minimize waste, while giving a high-touch experience with customized, hand-written notes ResultReduced packaging costs by 300%; notes feature prominently in positive UGC <img width="4080" height="2720" width_o="4080" height_o="2720" data-src="https://freight.cargo.site/t/original/i/48e2c4044c830e53da2ec484646818f76fdee7aae9c5fdf3d13e34914e6b4fe1/tape_wad_1.png" data-mid="93399074" border="0" src="https://freight.cargo.site/w/1000/i/48e2c4044c830e53da2ec484646818f76fdee7aae9c5fdf3d13e34914e6b4fe1/tape_wad_1.png" /> <img width="2259" height="2259" width_o="2259" height_o="2259" data-src="https://freight.cargo.site/t/original/i/2e8075bcb7350cd21c698b74ea195b80fc6a3483ad4fc82212573778e6e9873d/notecards.jpg" data-mid="93399075" border="0" src="https://freight.cargo.site/w/1000/i/2e8075bcb7350cd21c698b74ea195b80fc6a3483ad4fc82212573778e6e9873d/notecards.jpg" />Press “Let’s Brighten our Monday,” I Want to Be Her! “Best of the Week 10/2/20,” I Want to Be Her! “13 Things On Sale You’ll Actually Want To Buy,” New York MagazineTown &amp; Country: "The Weekly Covet: Summer Wardrobe Staples" “Make-Believe: Fancy-Free,” Reading My Tealeaves “Office Apropos: 30 Summer Outfits We Wore Last Week,” Man Repeller “Unboxing Wilder,” Lumi Blog Up Next ... https://jonathanspaul.com/Partnering-with-influential-independent-talent Sun, 18 Jul 2021 11:47:26 +0000 Portfolio & Case Studies https://jonathanspaul.com/Partnering-with-influential-independent-talent Creators &nbsp; Partnering with influential, independent talent to make impactful content.&nbsp; &nbsp;&nbsp; Photographers, videographers, journalists, makers, authors, designers, illustrators, typographers, stylists @ahistoryofarchitecture @aguynamedpatrick @alicegao@alyssainthecity @caitlinflemming @calivintage@carlscrush @eggcanvas@fallowfieldsclothing@ginastovall @girlthrifted@harlingross@honestlywtf@iamgalla @jessicaharumi @juancarlospagan @jasonmpeterson @jchongstudio@karlamartinezdesalas@katierodgers @karinemilyblog@katnyc@katelyn.baginski @ladyslider @laylaygibson@lastsuspect @latishalyncarlson@melissasonico @moosoutfits@mattbreuning @miologie@misshattan @pketron @pineappleice@playa_ceramics @rumineely@sahdsimone @smashleybell @songofstyle @sujeanpics@theconstantcloset@twheat <img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/fa1058b7c4b95a6ff874e1ae4cdd4645309107d14d3aa53e3191c93abdb1dc00/fashion_offce_nyfw2.gif" data-mid="115419999" border="0" src="https://freight.cargo.site/w/360/i/fa1058b7c4b95a6ff874e1ae4cdd4645309107d14d3aa53e3191c93abdb1dc00/fashion_offce_nyfw2.gif" /> <img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/186c117dc8f9dbbed7bf8ef83a1bf1c58f2a6a82d1153244390ecf0acd683d8c/155546367_270567541142119_1893971841733717060_n.jpg" data-mid="114159476" border="0" src="https://freight.cargo.site/w/1000/i/186c117dc8f9dbbed7bf8ef83a1bf1c58f2a6a82d1153244390ecf0acd683d8c/155546367_270567541142119_1893971841733717060_n.jpg" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/87035c75f704788a98c412cce71913d5570aae18d7ee6287fd3e5824099bb974/11007812_1635142283387115_1333508690_n.jpg" data-mid="114113520" border="0" src="https://freight.cargo.site/w/640/i/87035c75f704788a98c412cce71913d5570aae18d7ee6287fd3e5824099bb974/11007812_1635142283387115_1333508690_n.jpg" /><img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/1a91b5b0542f9debe17fff216d98ee836a2dd38a2c021885871bb141852ec677/squadanimation.gif" data-mid="114113544" border="0" src="https://freight.cargo.site/w/1000/i/1a91b5b0542f9debe17fff216d98ee836a2dd38a2c021885871bb141852ec677/squadanimation.gif" /> <img width="144" height="256" width_o="144" height_o="256" data-src="https://freight.cargo.site/t/original/i/e3f0f394361dec9bfdefba702f10af8ed3eed306c86e4d5c3dad83179008da1a/ezgif.com-gif-maker-18.gif" data-mid="115420916" border="0" src="https://freight.cargo.site/w/144/i/e3f0f394361dec9bfdefba702f10af8ed3eed306c86e4d5c3dad83179008da1a/ezgif.com-gif-maker-18.gif" /> function onYouTubeIframeAPIReady() { var player; player = new YT.Player('muteYouTubeVideoPlayer', { videoId: '4wK6ojuI5sQ', // YouTube Video ID width: 560, // Player width (in px) height: 316, // Player height (in px) playerVars: { autoplay: 1, // Auto-play the video on load controls: 1, // Show pause/play buttons in player showinfo: 0, // Hide the video title modestbranding: 1, // Hide the Youtube Logo loop: 1, // Run the video in a loop fs: 0, // Hide the full screen button cc_load_policy: 0, // Hide closed captions iv_load_policy: 3, // Hide the Video Annotations autohide: 0 // Hide video controls when playing }, events: { onReady: function(e) { e.target.mute(); } } }); } // Written by @labnol function onYouTubeIframeAPIReady() { var player; player = new YT.Player('muteYouTubeVideoPlayer', { videoId: 'U3a_PdXl-9g', // YouTube Video ID width: 560, // Player width (in px) height: 316, // Player height (in px) playerVars: { autoplay: 1, // Auto-play the video on load controls: 1, // Show pause/play buttons in player showinfo: 0, // Hide the video title modestbranding: 1, // Hide the Youtube Logo loop: 1, // Run the video in a loop fs: 0, // Hide the full screen button cc_load_policy: 0, // Hide closed captions iv_load_policy: 3, // Hide the Video Annotations autohide: 0 // Hide video controls when playing }, events: { onReady: function(e) { e.target.mute(); } } }); } // Written by @labnol function onYouTubeIframeAPIReady() { var player; player = new YT.Player('muteYouTubeVideoPlayer', { videoId: 'U3a_PdXl-9g', // YouTube Video ID width: 560, // Player width (in px) height: 316, // Player height (in px) playerVars: { autoplay: 1, // Auto-play the video on load controls: 1, // Show pause/play buttons in player showinfo: 0, // Hide the video title modestbranding: 1, // Hide the Youtube Logo loop: 1, // Run the video in a loop fs: 0, // Hide the full screen button cc_load_policy: 0, // Hide closed captions iv_load_policy: 3, // Hide the Video Annotations autohide: 0 // Hide video controls when playing }, events: { onReady: function(e) { e.target.mute(); } } }); } // Written by @labnol function onYouTubeIframeAPIReady() { var player; player = new YT.Player('muteYouTubeVideoPlayer', { videoId: 'U3a_PdXl-9g', // YouTube Video ID width: 560, // Player width (in px) height: 316, // Player height (in px) playerVars: { autoplay: 1, // Auto-play the video on load controls: 1, // Show pause/play buttons in player showinfo: 0, // Hide the video title modestbranding: 1, // Hide the Youtube Logo loop: 1, // Run the video in a loop fs: 0, // Hide the full screen button cc_load_policy: 0, // Hide closed captions iv_load_policy: 3, // Hide the Video Annotations autohide: 0 // Hide video controls when playing }, events: { onReady: function(e) { e.target.mute(); } } }); } // Written by @labnol function onYouTubeIframeAPIReady() { var player; player = new YT.Player('muteYouTubeVideoPlayer', { videoId: 'U3a_PdXl-9g', // YouTube Video ID width: 560, // Player width (in px) height: 316, // Player height (in px) playerVars: { autoplay: 1, // Auto-play the video on load controls: 1, // Show pause/play buttons in player showinfo: 0, // Hide the video title modestbranding: 1, // Hide the Youtube Logo loop: 1, // Run the video in a loop fs: 0, // Hide the full screen button cc_load_policy: 0, // Hide closed captions iv_load_policy: 3, // Hide the Video Annotations autohide: 0 // Hide video controls when playing }, events: { onReady: function(e) { e.target.mute(); } } }); } // Written by @labnol Up Next ... https://jonathanspaul.com/Brand-Building Tue, 29 Dec 2020 22:34:21 +0000 Portfolio & Case Studies https://jonathanspaul.com/Brand-Building Brand BuildingShaping a new DTC women’s footwear brand’s voice and value proposition. https://jonathanspaul.com/Campaigns Tue, 29 Dec 2020 22:34:22 +0000 Portfolio & Case Studies https://jonathanspaul.com/Campaigns Campaigns&nbsp;Building break-through brand-marketing moments with integrated media. https://jonathanspaul.com/Audience-Development Tue, 29 Dec 2020 22:34:22 +0000 Portfolio & Case Studies https://jonathanspaul.com/Audience-Development Audience DevelopmentInnovative approaches to reach new users by activating peer-to-peer sharing. https://jonathanspaul.com/A-Snapchat-scavenger-hunt-pulling-users-into-Bloomingdale-s-stores Tue, 29 Dec 2020 22:34:25 +0000 Portfolio & Case Studies https://jonathanspaul.com/A-Snapchat-scavenger-hunt-pulling-users-into-Bloomingdale-s-stores Bloomingdale’s Campaign Strategy A Snapchat scavenger hunt pulling users into local stores nationwide. Challenge Drive customer engagement with exclusive designer merchandise in-store and online Insight Bloomingdale’s store shoppers had been seeking out Snapchat geofilters and sharing with friends&nbsp; InnovationGamifying geofilters with nationwide scavenger hunt and sweepstakes ResultUsers followed online-to-offline prompts, entering sweeps and contributing to store foot traffic <img width="900" height="421" width_o="900" height_o="421" data-src="https://freight.cargo.site/t/original/i/cad6a3f7778cc916934b1018d9b1a269dade7221e0633cc67689f9268eac2381/Lamarche.jpg" data-mid="93399156" border="0" src="https://freight.cargo.site/w/900/i/cad6a3f7778cc916934b1018d9b1a269dade7221e0633cc67689f9268eac2381/Lamarche.jpg" />Press“Bloomingdale’s gamifies in-store shopping through Snapchat filters,” Luxury Daily “Snapchat Geofilters Help Bloomingdale's Connect with Next Generation of Shopper,” eMarketer “Bloomingdale’s’ New In-Store Campaign Uses Snapchat Filters,” PSFK“10 Fashion Brands Nailing Their Snapchat Content Strategy,” Forbes Creative Agency Annex88 Artwork &amp; Type Design Greg Lamarche Up Next ... https://jonathanspaul.com/An-A-R-filter-with-the-virality-to-reach-100-million-views-in-24-hours Tue, 29 Dec 2020 22:34:25 +0000 Portfolio & Case Studies https://jonathanspaul.com/An-A-R-filter-with-the-virality-to-reach-100-million-views-in-24-hours Bloomingdale’s Campaigns A Snapchat lens with the virality to reach 100 million views in 24 hours. ChallengeBreak through holiday ad noise with brand shopping message&nbsp; InsightProspective customers were active users of beautifying snapchat lenses; ‘slay’ term culturally resonant InnovationNew cosmetic effects, unique ‘orbiting’ motion and slay punchline&nbsp; ResultBeat retail benchmarks for engagement and reach; virality drove down CPM dramatically <img width="1409" height="1409" width_o="1409" height_o="1409" data-src="https://freight.cargo.site/t/original/i/6380f40ae827b0fbb71b110e930b744013fb45f547b7525c5120fbe1025aecd1/snapgif.gif" data-mid="93399124" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6380f40ae827b0fbb71b110e930b744013fb45f547b7525c5120fbe1025aecd1/snapgif.gif" /> Press “Snapchat rolls out Christmas lenses, so you can be a reindeer for the holidays,” Mashable Creative Agency Annex88 AR/VR Design Snap Next&nbsp;Up ...&nbsp; https://jonathanspaul.com/Inspiring-and-rewarding-holiday-shoppers-with-a-cheeky-Instagram-game Tue, 29 Dec 2020 22:34:25 +0000 Portfolio & Case Studies https://jonathanspaul.com/Inspiring-and-rewarding-holiday-shoppers-with-a-cheeky-Instagram-game Bloomingdale’s Campaign Strategy Inspiring and rewarding holiday shoppers with a cheeky Instagram game. <img width="3000" height="1400" width_o="3000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/248c470d5875be0edbf89a74f8105408c9e0d0458de2789c6de08589f79eb309/FINAL_OFFICE_3000_1700.jpg" data-mid="93399140" border="0" src="https://freight.cargo.site/w/1000/i/248c470d5875be0edbf89a74f8105408c9e0d0458de2789c6de08589f79eb309/FINAL_OFFICE_3000_1700.jpg" /> ChallengeMix products — by designer and by category — to create lifestyle stories that inspired gift shopping InsightInstagram’s fashion community (over)used flat-lay style photos to feature products InnovationBlowing up the flatlay with&nbsp; four supersized photos packed with hundreds of products; users explored them by ‘zooming’ in — a technical hack achieved with several linked accounts ResultUser activation of coupon codes (hidden within each post) was substantial for organic distribution <img width="500" height="1030" width_o="500" height_o="1030" data-src="https://freight.cargo.site/t/original/i/756fb9ec7d3eb1d1cdb83a939275f0488936bf614599a1e38703308cfe601bea/Small-Zoom.gif" data-mid="93399127" border="0" src="https://freight.cargo.site/w/500/i/756fb9ec7d3eb1d1cdb83a939275f0488936bf614599a1e38703308cfe601bea/Small-Zoom.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ca3b379e7b4ac8b7fc9fe44eca658a3e90e5744122b0f70600d1303a236ff378/zoom_flaylay_stopmotion-SMALL.gif" data-mid="93399139" border="0" src="https://freight.cargo.site/w/1000/i/ca3b379e7b4ac8b7fc9fe44eca658a3e90e5744122b0f70600d1303a236ff378/zoom_flaylay_stopmotion-SMALL.gif" /> Press “Bloomingdale’s Launches Holiday Instagram Campaign,” WWD“Zoomingdales: Bloomingdale’s Social Shopping Experiment,” L2“Bloomingdale’s Focuses on Instagram Community With New Holiday Campaign,” ClickZ“For Holiday, Bloomingdale’s Turns Zoomingdale’s,” MediaPost “Bloomingdale’s Introduces a Holiday Campaign That’s Shoppable Via Instagram,” Daily Front RowCreative Agency Annex88 Photography Alice Gao Creator Partners Katja Sherlock (@nyc) Patrick Janelle (@aguynamedpatrick) Alice Gao (Alice_Gao) Next Up ...