Wilder

Brand Building

Strategizing the customer experience for a new women’s footwear brand committed to slow fashion. 

Challenge

Create cost-effective packaging and brand collateral that conveys upscale, sustainable brand positioning

Insight

Customer values sustainabilty over conventional shoe box, dust bag or branded tote         

Innovation

Merging ship box and shoe box to minimize waste, while giving a high-touch experience with customized, hand-written notes

Result

Reduced packaging costs by 300%; notes feature prominently in positive UGC