Bloomingdale’s

Campaign Strategy

Inspiring and rewarding holiday shoppers with a cheeky Instagram game.

Challenge

Mix products — by designer and by category — to create lifestyle stories that inspired gift shopping

Insight

Instagram’s fashion community (over)used flat-lay style photos to feature products

Innovation

Blowing up the flatlay with  four supersized photos packed with hundreds of products; users explored them by ‘zooming’ in — a technical hack achieved with several linked accounts

Result

User activation of coupon codes (hidden within each post) was substantial for organic distribution

Press

“Bloomingdale’s Launches Holiday Instagram Campaign,” WWD

“Zoomingdales: Bloomingdale’s Social Shopping Experiment,” L2

“Bloomingdale’s Focuses on Instagram Community With New Holiday Campaign,” ClickZ

“For Holiday, Bloomingdale’s Turns Zoomingdale’s,” MediaPost

“Bloomingdale’s Introduces a Holiday Campaign That’s Shoppable Via Instagram,” Daily Front Row

Creative Agency

Annex88

Photography

Alice Gao

Creator Partners

Katja Sherlock (@nyc)

Patrick Janelle (@aguynamedpatrick)

Alice Gao (Alice_Gao)

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