Bloomingdale’s

Campaigns

Grabbing attention on Instagram to drive holiday sales with Pinterest.

Challenge

Inspire holiday shoppers with the scope of the Bloomingdale’s gift assortment

Insight

Organic videos had greater reach potential than photos on Instagram, but videos yielded low interaction rates

Innovation

High-speed video provoked users to ‘pause’ the action by taking screenshots; the resulting camera-roll images showed clever persona-themed gifts; linked pinterest boards facilitated shopping

Result

Instagram community engaged vigorously with Gift-Bot as gifting tool and a personality analyzer

Press

“Bloomingdale’s Employs ‘Gift-Bot’ to Delivery Personality-Inspired Ideas,” LuxuryDaily

“Bloomingdale’s Holiday Campaign Uses Instagram to Inspire, Pinterest to Shop",” Digiday

Creative Agency

Annex88

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