Bloomingdale’s
Campaigns
A Snapchat lens with the virality to reach 100 million views in 24 hours.
Challenge
Break through holiday ad noise with brand shopping messageInsight
Prospective customers were active users of beautifying snapchat lenses; ‘slay’ term culturally resonantInnovation
New cosmetic effects, unique ‘orbiting’ motion and slay punchlineResult
Beat retail benchmarks for engagement and reach; virality drove down CPM dramatically 
Press
“Snapchat rolls out Christmas lenses, so you can be a reindeer for the holidays,” Mashable
Creative Agency
Annex88
AR/VR Design
Snap
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