Bloomingdale’s

Campaigns, Experiential Marketing

A who’s who of men’s fashion week hoists their glasses and cameras.

Challenge

Amplify Bloomingdale’s leadership in men’s fashion during New York Fashion Week: Men’s

Insight

A close-knit group of men’s fashion editors and buyer identify as a tribe; a new fashion director’s appointment by Bloomingdale’s would be an occassion to gather and share

Innovation

A private party-turned-spectacle with unexpected twists like a saber champagne opening and crystal engraving service

Result

Attendance by the fashion world’s top men’s editors and bloggers whose cameras captured and amplified the action

Creative Agency

Annex88

Creator Partners

Ryan Charchian
Josh Peskowitz

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