Bloomingdale’s

Campaigns, Experiential Marketing

Marking the debut of New York Fashion Week: Men’s with a branded spectacle.

Challenge

Create stronger recognition of the bloomingdale’s men’s store as a leading fashion resource

Insight

As a leading voice in men’s fashion, bloomingdale’s could puncture the pretention of the runway shows with an aspirational-but-accessible brand event

Innovation

A photogenic tailgate experience to serve as a street-style set and meeting place, complete with a land rover, food, games and camera stations

Result

A frenzy of attendees produced strong user generated content, especially on instagram, providing organic reach to a valuable target audience

Press

“Bloomingdale’s to Host Street Party for NYFW: Men’s,” WWD

Creative Agency

Annex88

Production Agency

Hudson Gray

Creator Partner

Jose Ocasio (@lastsuspect)

Media Partner

The New York Times