Bloomingdale’s
Campaigns
A ‘style bar’ slinging cheeky products and services during New York Fashion Week.
Challenge
Insert Bloomingdale’s into the New York Fashion Week agenda; create interest in a new season of exclusive productsInsight
Bloomingdale’s had a unique opportunity to connect younger shoppers with New York Fashion Week by channeling its playful, unpretentious energyInnovation
Openness (open-air, open-to the public) defined a new approach to a branded fashion week experience. The activation was spiked with fun, unexpected details like tarot card readings, massages and sun bathing.Result
Stronger-than-expected attendance over several days and robust, positive online sharing exceeding KPIs
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