Typepop.com

Audience Development

A start-up developing creative tools for user engagement.

Challenge

Digital publishers were eager to create professional-looking multimedia assets quickly and affordbly

Insight

Exisiting web tools offered no strategic insight into user-engagement and use-case opportunities, and their output lacked elegance

Innovation

Channeling the learnings from high-engagement interactives and multimedia packages on NYTimes.com into free and premium creative tools

Result

Fashion bloggers and Tumblr users leveraged TypePop’s free MVP to enhance their graphics

Press

“Attention, Bloggers: Time To Trade In MS Paint For This New App,” Refinery29

“What an awesome idea and app typepop.com ! And their Tumblr is cool too,” @tumblr, Twiter