WORK                    

                                    






Bloomingdale’s


Audience Development

For the first time, digital media strategies to drive shoppers to stores.  







Challenge

Outside of New York City, Bloomingdale’s branch stores had declining foot traffic as younger customers shopped elsewhere 


Insight

Shoppers were sharing images on social media of their experiences browsing and dining at Bloomingdale’s stores and at competitors


Innovation

Reverse engineering the elements of a high-engagement store moment to develop toolkits and KPIs.


Result

All participating stores succeeded in scaling positive UGC 

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