Bloomingdale’s
Campaign Strategy
A Snapchat scavenger hunt pulling users into local stores nationwide.
Challenge
Drive customer engagement with exclusive designer merchandise in-store and onlineInsight
Bloomingdale’s store shoppers had been seeking out Snapchat geofilters and sharing with friendsInnovation
Gamifying geofilters with nationwide scavenger hunt and sweepstakesResult
Users followed online-to-offline prompts, entering sweeps and contributing to store foot traffic
Press
“Bloomingdale’s gamifies in-store shopping through Snapchat filters,” Luxury Daily
“Snapchat Geofilters Help Bloomingdale's Connect with Next Generation of Shopper,” eMarketer
“Bloomingdale’s’ New In-Store Campaign Uses Snapchat Filters,” PSFK
“10 Fashion Brands Nailing Their Snapchat Content Strategy,” Forbes
Creative Agency
Annex88
Artwork & Type Design
Greg Lamarche
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